Saturday, August 22, 2009

The Swedish Radio comments on Belarus decision

I wrote an email asking the Swedish Radio why the sendings in Belarussian lanuage will be discontinued, if and which other programs would be discontinued.

Ingemar Löfgren, editor of Sveriges Radio International and responsible is currently on vacation, but his motivtion was forwarded to me by his staff. (It is thus not an answer to my question)

This is my translation, full Swedish text is below.

"There are many reasons why I, being editor in chief of SR international, think that the broadcasting shóuld be discontinued: All business, no mather in which company, must continously be reviewed.. Do we really get what we want, regarding the resources we invest? When it comes to our Belarussian offering the effect is not easy to measure - in spite of a splendid editorial work. The only thing one can say is that the Belarussian website has around 500 visitors per month and that the Short-/Middlewave-sendings of 2*30 min per week not always reach the listeners. The Belarussian sendings were started as a pilot projet in 2004 on short - and middlewave. In other words, it is a business we have taken on ourselves and we ourselves are the only one to decide wether to continue or not. With the backdrop of constantly reviewing the full offering in comparison to our resources , I have chosen to discontinue the Belarussian offering. My ambition is purey to put our meager resources where they are most usefull journalistically. What is journalistically useful is of course a topic of discussion, and I have the greatest respect for radio listeners and web site readers that guard "their own" languages. The problem is that you can not do everything for everyone - always. As the responsible editor in chief I have therefore decided to prioritize other businesses within SR International than the Belarussian specifically.

Kind Regards

Ingemar Löfgren

Swedish text:

"Det finns flera anledningar till varför jag, som redaktionschef för SR International, anser att sändningarna ska upphöra: All verksamhet, oavsett företag, måste alltid ses över. Får vi verkligen ut det vi vill ha för de resurser vi lägger ned? När det gäller vårt vitryska utbud så är effekten inte helt lätt att mäta - trots ett mycket gott redaktionellt arbete. Det enda man kan säga är att den vitryska webben har cirka 500 besök i månaden och att KV/MV-sändningarna på två halvtimmar i veckan inte alltid når adressaterna. De vitryska sändningarna startades som ett försöksprojekt år 2004 på kort- och mellanvåg. Det är med andra ord en självpåtagen verksamhet och det är upp till oss själva att avgöra om experimentet ska fortsätta eller inte. Mot bakgrund av att jag ständigt måste se över hela utbudet i förhållande till våra resurser, har jag valt att lägga ned det vitryska utbudet. Min ambition är helt enkelt att försöka lägga våra knappa resurser där de gör mest journalistisk nytta. Vad som är journalistisk nytta kan naturligtvis alltid diskuteras och jag har stor förståelse för radiolyssnare och webbläsare som värnar om just "sina" språk. Men problemet är att man inte kan göra allting för alla - alltid. Som ansvarig redaktionschef har jag därför beslutat att prioritera andra verksamheter inom SR International än just den vitryska. Med vänlig hälsning Ingemar Löfgren

Source: email conversation between me and Sveriges Radio, 18 Aug 2009
SR's sendings in Belarussian

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